Just a few decades ago marketers complained that there wasn’t enough data about marketing campaigns, which would allow them to understand consumer preferences and develop better marketing strategies. Today, the situation is quite the opposite – there is way too much data available and now, there is a new problem – there aren’t many specialists who can analyze this data and make recommendations based on it. However, there is a solution – DMPs, or digital management platforms.
If you work in marketing or run a small business, you’ve probably heard about agency trading desks and wondered if you should consider working with them. In this article, we will tell you all about agency trading desks, their pros and cons, and whether you should consider outsourcing your marketing to them.
You might have already finished with your app creation or just thinking over your idea. We offer to think about one more thing – how to monetize an app. i.e. to get some extra money as a passive income. The variety of options is really huge, now we are going to focus on the key ones. Here we go!
Media buying implies a set of strategies that aim to find the most advantageous placement for the ads at the lowest price. It’s important for a media buyer to find the right place, time and context to deliver the most efficient advertisement that would be relevant to the targeted audience and will increase conversion rates. Media buying is time-based, which means that the buyer pays for renting all possible placements across all possible networks that must be available when it’s convenient for buyers to place the ad. Here is everything you need to know about programmatic media buying.
Direct response marketing stands for a type of sales technique that aims to receive an on-the-spot response, encouraging a customer to take action from the advertiser’s offer right immediately. They usually deliver a call-to-action type of ads and advertisers are able to measure the results of the campaign almost immediately after its start.