Targeted advertising is advertising aimed at the target audience, which corresponds to a certain set of requirements set by the advertiser. It is shown to the target audience regardless of whether people are looking for this product now or not. Future customers may not even know about the product, but this group of people is potentially interesting. So, these people are interesting to you.
In this article we will share with you the opinions of leaders of the market on the changes that happened in the sector of digital advertising in the past five years – increasing the budget for advertising, streaming videos, social networks ecommerce and many other factors.
2018 has shown itself as a perfect year for advertisement through push notifications. More and more ads are now delivered by this means of advertisement – big and small sectors, brands and goods are using this tool more and more. Push notifications are clickable messages that arrive to the subscribed users to their desktop screens of mobile devices and PCs.
Mobile ads, no one likes them, and no one watches them. Studies show that something in online advertising has to change, or no one will use them anymore.
There is phenomenon swirling around, and it’s about internet users, weather on purpose or by intention, ignoring and avoiding parts of web sites that resemble of and advertisement.
Mostly everyone is advertising their products and their business. But it is not profitable for everyone. Usually if you invest 50$ for and ad, you get 20$ our of it, or you manage to break it even, and earn from ads the same amount you invested. In rare cases, people earn the amount they invested, and a little bit over it, so they have some profit.
You have decided to invest in advertising with bloggers, you have 10, or 20 publications posted, and the sales aren’t coming? It seems like you’ve done everything right. You have the budget for advertising, and you have chosen the bloggers that have all conditions for reaching wide audience, but nothing is happening. There are no sales coming from them.
When you are looking for your perfect agency, it’s often hard to understand what is best – Digital Agency, Creative or Traditional one? Well, they seem to be having the same goals and the same idea.