Today we are going to discuss the topic that takes central place in marketing. Target audience profiling means identification of who these people are, what they want and how to make them love your product (say “brand”) and, logically, to reason them buy your goods again and again.
Target audience are the people who will buy your products and you should put maximum of your marketing efforts.
In 1999 David Weinberger has described personalization as automatic adaptation of websites and messages for those who studies them. This idea is still actively used by marketers even 20 years later as they are trying to add something “human” to online communication. We are so used to it, so don’t even mention as it is a kind of norm nowadays and not something special.
Let’s think about the connection of personalization to users’ experience improving and the amount of conversions.
There are different trendy words we can see in each area. They are programmatic and rtb for advertising. The problem is that they are often rendered as the same idea that is just partially true.
Today we are going to stop this mess and clarify what is hidden behind each notion. Besides, in our short article you will learn how you can benefit of the trends.
Just a few decades ago marketers complained that there wasn’t enough data about marketing campaigns, which would allow them to understand consumer preferences and develop better marketing strategies. Today, the situation is quite the opposite – there is way too much data available and now, there is a new problem – there aren’t many specialists who can analyze this data and make recommendations based on it. However, there is a solution – DMPs, or digital management platforms.
If you work in marketing or run a small business, you’ve probably heard about agency trading desks and wondered if you should consider working with them. In this article, we will tell you all about agency trading desks, their pros and cons, and whether you should consider outsourcing your marketing to them.
You might have already finished with your app creation or just thinking over your idea. We offer to think about one more thing – how to monetize an app. i.e. to get some extra money as a passive income. The variety of options is really huge, now we are going to focus on the key ones. Here we go!