The blog about RTB advertising

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Target audience - what does it mean and how to define it

A Guide to Audience Research

Today we are going to discuss the topic that takes central place in marketing. Target audience profiling means identification of who these people are, what they want and how to make them love your product (say “brand”) and, logically, to reason them buy your goods again and again.

Target audience are the people who will buy your products and you should put maximum of your marketing efforts.

What personalization is about and why personalized content matters

Why You Should Create Personalized Content

In 1999 David Weinberger has described personalization as automatic adaptation of websites and messages for those who studies them. This idea is still actively used by marketers even 20 years later as they are trying to add something “human” to online communication. We are so used to it, so don’t even mention as it is a kind of norm nowadays and not something special.

Let’s think about the connection of personalization to users’ experience improving and the amount of conversions.

Programmatic vs. RTB - are they similar or different?

Programmatic vs RTB

There are different trendy words we can see in each area. They are programmatic and rtb for advertising. The problem is that they are often rendered as the same idea that is just partially true.

Today we are going to stop this mess and clarify what is hidden behind each notion. Besides, in our short article you will learn how you can benefit of the trends.

Adtech vs. martech

You may have heard the terms Martech (marketing technology) and Adtech (advertising technology) before but do you know what the differences between the two are? This article will help you understand all the similarities and differences between adtech and martech.

How to buy media?

What is media buying in advertising?

Data Management Platforms

Just a few decades ago marketers complained that there wasn’t enough data about marketing campaigns, which would allow them to understand consumer preferences and develop better marketing strategies. Today, the situation is quite the opposite – there is way too much data available and now, there is a new problem – there aren’t many specialists who can analyze this data and make recommendations based on it. However, there is a solution – DMPs, or digital management platforms.

Should I use an agency trading desk?

If you work in marketing or run a small business, you’ve probably heard about agency trading desks and wondered if you should consider working with them. In this article, we will tell you all about agency trading desks, their pros and cons, and whether you should consider outsourcing your marketing to them.

How to monetize your app in 2019 - simple ideas available for professionals and beginners as well

How to Monetize your Mobile App in 2019

You might have already finished with your app creation or just thinking over your idea. We offer to think about one more thing – how to monetize an app. i.e. to get some extra money as a passive income. The variety of options is really huge, now we are going to focus on the key ones. Here we go!

What is an Ad Exchange?

Ad exchanges are special digital platforms where publishers and advertisers find each other to trade display, native and video ads with the help of real-time bidding technology.