Programmatic buying is the ads buying automation and optimization. In general terms, the programmatic-scheme carries out the following things: (1) buys online (2) the separate impressions of the digital ads (3) on the RTB ads exchange (4) by virtue of the automated computer systems (5), that improves the targeting a lot.
RTB advertising means the ample opportunities for the customer acquisition and the increasing of their engagement.
The digital ads placed via the RTB systems allows you to carry out the variety of impressions of ads and banners for the best price, reducing the bidding time and the process of negotiation with the owners of the advertising platforms. This is realized by the following algorithm.
The mobile advertising is the rapid-growing advertising medium allowing embracing the active audience. It is the best way to find the user then and there, when he fully concentrated his attention on the mobile device. The mobile advertising solidifies the image of the company, informs about the users about the sales promotions and increases the penetration of the general media campaign.
Ad Server is the advertising server, technological service or the software for ads direct placement on the web-sites. The ad server provides the promotional materials broadcasting to the publisher’s site, counts the impressions and clicks number having like other elements of RTB ecosystem the instruments for the campaign optimization.