The blog about RTB advertising

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Has the number of your Facebook group members dropped?

Do you have a Facebook group? Have you noticed that the number of members in your group has recently fallen? You’re not alone – Facebook has been implementing some changes when it comes to the way Facebook groups work and this may have affected the number of your Facebook group members in a negative way. These changes have been implemented to try to make sure that people only join groups that are actually relevant and needed by them.

How to record Twitter video?

We all know that Twitter is great for recording and sharing your thoughts with the world. But did you know that you can actually use the Twitter app to record videos? This feature is awesome for when you want to shoot a quick video and then immediately post it on your Twitter account. This video feature even allows you to edit the clip before releasing it to your followers, making the whole process even smoother.

Should I use emojis in email subjects?

Why should I put emojis in email subject lines?

5 brilliant tips for a perfect one minute presentation

Do you attend numerous networking events but feel like you’re not getting the most out of them? Do you repeat the same pitch every time but fail to get people interested? If so, this article is perfect for you – we’ve prepared 5 tips that will help you nail your pitch and get everyone excited about what you’re doing.

How to pin a post on Facebook and Twitter?

Why do I need to pin a post on Facebook or Twitter?

6 Things You Need To Do When Promoting Your Small Business Facebook Page

Every day there are more than 1.13 billion people worldwide that can see your Facebook page. Audience judge your brand for what they see and you will never get a second chance to make a first impression. So you want your Facebook page be perfect and engaging as much as possible. There is not one secret recipe for how to do it. However, you can try by avoiding these biggest mistakes an owner of a small business Facebook page can make.

4 Best Facebook Ad Retargeting Strategies

Retargeting campaigns can be an important feature of your advertising campaign – they often have a lower CPCs but convert more. Although attracting new users in cold audiences is important for your business to grow, connecting with the audience is cheaper and might be more effective. Retargeting allows you to reach out to users who you already have a relationship with to lead them through your sales funnel. Use these retargeting strategies to connect with users in different stages of the funnel:

5 Best Facebook Ad Optimization Hacks

Most of the articles about Facebook ad optimization advise to install third party apps or pay more, which is not very helpful. However, Facebook Ad optimization can be essential for your advertising campaign and can highly improve your revenues. If you want to improve your ROI, increase your ads’ click-through rates and sales, lower your cost-per-acquisition this article is just for you. So here are some of the best optimization hacks there are:

How to Create a Facebook Like Campaign?

Likes on your Facebook page prove your social media recognition. A lot of likes on your posts show that you are trustworthy and can be interesting to users. Looking trustworthy to potential customers will make them purchase what you offer. Thus, the amount of likes may result in increased revenues.

Google vs Bing

When it comes to choosing a search engine, Google is an obvious answer. There are so many people using Google that will get interested in your advertisement. However, the drawback of this is a huge competition you will face on Google Ads. Then people turn to Bing for a smaller competition but also smaller audience. What are the pros and cons of both browsers?