Filtering through the input from billions of everyday smartphone advertisement impressions delivered through the MEDIAPULSERTB framework, our report of international trends in mobile ads provides 7 major metrics of the global mobile ad scenery. For instance, mobile advertising room is currently priced higher than ever, with international click stats climbing more than 50 per cent compared to the analogous period of previous year.
The domineering position in mobile advertisements is occupied by in-app technologies — with as much as 90% of international mobile advertising costs on the MEDIAPULSERTB framework and substantially improved rates as compared to the mobile web ads in the latest period on record.
Places like China who honor the lunar new year day witness almost 20% greater advertisement spendings throughout the celebration week compared to their neighbors who don’t have this tradition.
The audio applications draw the most significant part of overall advertisement spending, and the meteorological apps have the highest effective click rates.
The hottest times of the mobile gadget use reflect the standard best hours of the media, yet the maximums of clicks and spendings are different at different hours depending on the location.
Local meteorological conditions make a curious impact on rates of daily ad clicks in meteo applications.
Important American sports games may prominently raise mobile advertising pricing!