Filtering through the input from billions of everyday smartphone advertisement impressions delivered through the MEDIAPULSERTB framework, our report of international trends in mobile ads provides 7 major metrics of the global mobile ad scenery. For instance, mobile advertising room is currently priced higher than ever, with international click stats climbing more than 50 per cent compared to the analogous period of previous year.
The domineering position in mobile advertisements is occupied by in-app technologies — with as much as 90% of international mobile advertising costs on the MEDIAPULSERTB framework and substantially improved rates as compared to the mobile web ads in the latest period on record.
Places like China who honor the lunar new year day witness almost 20% greater advertisement spendings throughout the celebration week compared to their neighbors who don’t have this tradition.
The audio applications draw the most significant part of overall advertisement spending, and the meteorological apps have the highest effective click rates.
The hottest times of the mobile gadget use reflect the standard best hours of the media, yet the maximums of clicks and spendings are different at different hours depending on the location.
Local meteorological conditions make a curious impact on rates of daily ad clicks in meteo applications.
Important American sports games may prominently raise mobile advertising pricing!
What are the current trends on the market of online advertising and how to launch an effective campaign in 2019?
The absolute trend of mobile advertising is personalization. A desktop computer can be shared by several users (for example, a computer for the whole family), while the phone has one user. The telephone will follow the person all day, allowing advertisers to run consecutive ads depending on the time of day, search queries.
Augmented Reality – AR is a promising opportunity for future advertising in general and mobile advertising in particular. When it is done effectively, advertisements with augmented reality on a mobile phone can be interesting, interactive, fun and memorable. However, despite its potential – and a number of studies over the past few years – very few brands use AR in advertising.
Now there are restrictions on file size, so it’s important to publish ads of a certain size – otherwise it may not even appear, but the advertiser will still pay for it. But advertisers want mobile advertising to be memorable and engaging, so that it interacts with the user. Please shake the phone or watch the animation – all this requires large files that can slow down and not open – the effect will be lost.
Greater interactivity will significantly improve, but will not change, advertising on mobile devices. This can make the next generation of mobile devices.
Mobile phones with built-in projectors are just around the corner. Now people will consume even more media formats on their mobile phones.
Another feature of mobile advertising is a short interaction time. Advertisers need to remember: they have up to three seconds to get someone’s attention.