If you google “How to make money online?” one piece of advice that comes up in almost every single article is starting a blog. Starting a blog today is easier than ever before since so many platforms have free hosting and templates, allowing you to create a website in minutes. But did you know that 95% of bloggers fail? You can read about the many reasons for this but it mostly comes down to the fact that these blogs don’t make any money. So if you want to start a blog to have another source of income that can one day even replace income from your 9-to-5 job, you need to treat your blog as a business, not as a passion project. If you search for advice on how to start a blog, many articles tell you to follow your passion, practice self-discipline and good writing habits, post consistently, etc. However, the chances are that you will never make any real money off your blog if you follow this advice. So what should you do to make your blog successful? Well, read on to find out.
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While you might be tempted to start a blog and write about something you love like animals or gardening, it is a bad idea since most people reading your blog either won’t have a lot of extra money or won’t want to spend it on something that you sell or recommend. So you need to choose an audience that has lots of money and is willing to spend it. This means businesses. If your blog is targeted to businesses, you can make lots of money by including affiliate links, selling your own products like books and courses and even offer consulting.
One of the easiest ways to make sure your blog is profitable is to write about an area of your professional expertise. After all, you already have experience in the area and a network of professional connections which you can use to promote your blog and find clients.
The key to having a successful blog is not the number of posts you write per week. In fact, for the first few months of your blog’s existence you don’t even need to write any posts. Instead, you need to start developing relationships with other successful bloggers. Writing guest posts for their blogs and featuring their posts on your website is the easiest and cheapest way to promote your blog. Of course, when reaching out to other blogs you need to sell yourself, give them a reason to want to work with you. For example, you can advertise your professional experience and give a few examples of posts you can write for them on topics that are interesting to their audience. Using this network of relationships can help to kick-start your blog!