The flow of information in the modern world is just off scale, the number of advertisements leads to the fact that people began to perceive advertising as something annoying and not very pleasant. Advertising is everywhere: on the Internet, on billboards, on TV, magazines, etc. etc. Advertising, advertising, advertising, advertising … And how in such conditions to create advertising that will be noticed in this stream and more that will be read?
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Of course, we cannot do without a new look at advertising – the theory of positioning. A modern marketer must understand how the human mind works to position its product or service in the minds of its customers.
It’s no secret, many today are confronted with the problem that advertising does not work or works very badly. The key point, of course, is the reality of our potential customers and customers who are already using our services.
The theory of positioning can be used by anyone who wants to enter the market leaders and sell more than their competitors.
The basic principle of the theory of positioning is not to come up with something new, it is to use the images that are already in the minds of our consumers, to use existing connections and reality.
In fact, this is a certain “packaging”, “cosmetic refinement”, which will force the potential buyer to “vote with heart”, i.e. respond emotionally and positively to your message. This will be a guarantee that your advertising message will be seen and read to the end. Increased response, increase in applications to the organization with an additional issue or even with a desire to purchase goods is the result of effective advertising with the use of positioning.
Summing up, we can once again note that today the market does not react to the old strategies, just the amount of advertising flow has made these strategies ineffective. And we will refer to this topic in subsequent articles to consider new approaches in the field of advertising and marketing, approaches that guarantee our success in the modern world!