Native Ads, as in describes advertising that natively fits the look and feel of non-adverstising content units, are on the rise – and we‘re bringing them to mobile. Choose from size popular IAD-standard layouts – or create custom native ad placements.
Looking to set up a Native Ads campaign with native creatives? Use our new Native Ad Builder to assemble and serve your own native ads creatives inside SPX!
Native ads fully match the content of the website where they are used so they do not even look like advertisement. Native ads are integrated into the web page so smoothly that the viewer would not even understand it is a commercial, but they are very likely to click on it. This ad might be titled “sponsored” or “recommended” and the viewer can often choose to close it.
Native ads work much better than display ads with more users actually paying attention. They prevent the ‘ad fatigue” because they are so naturally blended in with the content that consumers do not even care they are exposed to the advertisement. Programmatic native advertising helps brands find the best audience for their ad. It analyzes the users’ preferences and only gives them the commercials they might be interested in. Thus, achieving a better targeted response and increasing the engagement (number of clicks). Moreover, you have full control over deciding when, what and for whom you post the ad. You also have all the recommendations how to appeal to your target market based on collected data.